AASHE 2012: We Came, We Saw, We Leafed!

Our mini trashformation was a hit!

We had a blast at the AASHE 2012 Conference, which, lucky for us took place in Los Angeles this year. The Association for the Advancement of Sustainability in Higher Education’s annual event represents the largest convergence of sustainability and education professionals in the country! We had a spot in the expo hall, right next to some other very cool green-minded companies and organizations, like the Sustainable Living Roadshow. Back when I founded RuckusRoots in 2008, SLR was one of the organizations that provided a lot of inspiration for me, and so it was very rewarding and downright awesome to get to meet its founders and see more of what they do up close and personal.

TRASHformation

For our AASHE installation, we decided to bring a mini version of TRASHformation, so participants could get a true sense of what it is we do. Instead of giving out more water bottles and reusable bags (not that there’s anything wrong with that), we had passersby add to our existing tree sculpture (which began as an installation for The ReCycle, the world’s most sustainable bike). Participants personalized our aluminum can leaves by scoring their names or a drawing on to the back of a leaf; we then drilled the completed leaves onto the tree.

TRASHformation

It was fun to watch each participant embrace the challenge of writing backwards (for the name to show up correctly on the aluminum “front” of the leaf, we had to write our names backwards on the other side). We called it a little “test for the right brain,” and indeed, it was! More than anything, it got people laughing and engaged, and provided a good parallel (albeit in a much pared-down format) of the benefits of our programs. In case participants wanted to know more about our programs, we had the following flyer at the ready. It’s a good breakdown of what RuckusRoots can provide on any campus, check it out:

Much of what I said to interested AASHE-goers during the conference is that I founded RuckusRoots because, after volunteering at many other eco-non profits, I realized that outreach to non-sustainably minded people needed help. Many environmental organizations focus on the negative side of sustainability, the doom and gloom of the situation we’re in, and all the stuff we CAN’T or SHOULD’NT do. All of that stuff is valid, but RuckusRoots is different because it focuses on the positive side of sustainablity – what we CAN do with all this leftover trash, what we CAN do to improve our lives and communities in sustainable ways. I think art is a great way to engage people (everyone is creative whether they know it or not), and in my humble opinion, our educational systems don’t emphasize the power of creative, collaborative thinking often enough, if at all.

TRASHformation

Our thinking at RuckusRoots is that if you create a positive emotional connection to sustainability through fun, interactive arts-based programs, the necessary shift in thinking will follow much more easily.

Thanks to everyone who came and made leaves with us! I was truly touched and thrilled by many of the conversations I had with so many students, teachers, administrators and organizers. It reinforced my belief that there’s a large community of creative, enthusiastic and brave people out there willing to forge the path to a happier, more sustainable and more creative society, and I am proud and happy to be a part of it.

Thanks to everyone at AASHE for allowing us to bring a TRASHformation to the conference. It was a great experience, with many new relationships fostered! Check out our gallery pics below!

 

Leave a Reply

Your email address will not be published. Required fields are marked *