RuckusRoots goes to Coachella with CryoChrome!

rainbow tunnel

If you were wondering what RuckusRoots was up to this April, look no further than CryoChrome, one of the must sought after art installations on display during this years Coachella Valley Music Festival in Indio, CA.

We spent 18 days in the desert to help make CryoChrome come to life. The piece was the brain child of LA artist and RuckusRoots collaborator James Peterson. This was Peterson’s first commissioned art piece for Coachella, and we are proud to say it was a success!

The interactive sculpture was roughly 40 feet long and 20 feet tall, and was based on Russian ice caves. Affectionately dubbed ‘the rainbow tunnel,’ the outside of the piece was covered in a skin of over 20,000 recycled CD’s (yay for recycled materials!) while the inside of the tunnel was vaccu-formed plastic walls covered in color-changing LED lighting. As you walked through the piece, the walls rotated around you, creating an optical illusion that left festival goers dizzy and exhilarated. Lines remained long throughout both weekends of the festival; we estimated at least 70,000 viewers experienced the sculpture each weekend.

RS cryochrome outside
Photo courtesy of Koury Angelo via Rolling Stone

We were honored to be a part of such an amazing art project! The piece was featured in various publications, including Rolling Stone, LA Weekly, The Hollywood ReporterHuffington Post and many more. It was an exciting month and now we’re on to more ruckus-raising at home!

Coachella 2014: Cryochrome from James Mills on Vimeo.

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